 Retail Studies Minor Course Descriptions
 REQUIRED COURSES
MULTI-CHANNEL OPTION
INTERNET RETAILING OPTION
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 SCU classes and available courses
REQUIRED COURSES
MANAGERIAL COMMUNICATION
Interpersonal and small group communication. Negotiating behavior. Oral and written communication. Integrates theory and skill-building through reading, case analysis, and practice
TECHNOLOGY /INFORMATION SYSTEMS
The purpose of this requirement is to help the student integrate an understanding of the goals and social impact of technology, an understanding of how technology works, and a proficiency in applicable computer skills.
MICROECONOMICS
A course required of all business majors, topics include supply, demand, and the coordinating role of prices in a market economy, comparative advantage as the basis for international trade.
STATISTICS
Topics include using personal computers to explore and summarize information; using probability and estimation to overcome the limits of intuition; forming and evaluating testable hypotheses; using regression analysis to measure and test statistical relationships; and learning to evaluate empirical claims made in business, the media, and research. Emphasis on active learning and the analysis of real-world data using popular statistical software. The value and the limits of statistical techniques.
PRINCIPALS OF MARKETING
Introduction to the fundamental principles of contemporary marketing. Covers the role of marketing in society, marketing strategy and planning, segmentation, product policy, pricing decisions, promotion, and distribution. Stresses topical examples. Emphasizes application of basic principles information sourcing, analytical thinking, communications skills, and teamwork in case analyses and/or field project.
MULTI-CHANNEL RETAIL
This course focuses on the design and management of retail channels with particular emphasis on the role of the retailer. Topics covered included how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, geodemographic demand analysis for target marketing decision, category management, how retail price promotions work, managing customer service, and Internet retailing. Mini cases, video cases, and applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion.
SUMMER INTERNSHIP
Opportunity for upper-division students to work in local firms and complete a supervised academic project in that setting.
SENIOR SEMINARS
In-depth examination of a number of topics useful to future executives in a retailing environment. Value chains of high-performance retailers, merchandise information systems, personnel and sales force management, negotiation, sales promotion and advertising, communications, merchandising, and retail strategy.
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MULTI-CHANNEL OPTION
BUSINESS DECISIONS
Overview of the role of financial information in economic decision-making. Includes topics such as the dissemination of accounting information and its impact on capital markets, and the analysis of corporate annual reports. Coverage of financial statements and their use in determining profitability and the financial condition of a business entity.
COMPUTER CONCEPTS
Use of an integral set of software tools to solve business problems and communicate results of analysis. Software tools include spreadsheets, databases, graphical tools, and presentation tools. Use of computer networks to access business information.
ORGANIZATION AND MANAGEMENT
Introduction to organization theory and practice, including management operations, concepts of organization departmental and interdepartmental relations, and behavior in organizations.
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INTERNET RETAILING OPTION
COMPUTER IMAGING
A computer-based course in the basic elements of computer imaging. Students will learn about photo and image manipulation. We will concentrate on the use of Photoshop and Illustrator. We will explore both the fine art and commercial uses of digital medium.
GRAPHIC DESIGN
A computer-based course in the more advanced elements of graphic design. Students will further explore the differences of design for print versus the Web. We will concentrate on the use of Quark, a professional Web authoring program, Photoshop, and Illustrator. We will explore the commercial and artitic uses of digital medium.
E*COMMERCE
This course offers students the opportunity to choose between courses that take an applied or theory based approach to the study of e*commerce.
Applied arts students will explore the constructing of Web sites. They will use programs such as Flash, Filemaker Pro, and use a professional Web authoring program. The class will explore issues of graphic and interface design of Web sites. Each student will work on their own self-directed Web site.
Theory students will explore the world of e*commerce through a study of today's marketing environment, or the principles of communication, information transfer, and networking over both local and wide area networks.
For Further Information Contact:
Retail Management Institute
Santa Clara University
Phone: 408-554-4960
Fax: 408-554-4777
rmi@SCU.EDU
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