Sports internships teach gamesmanship
As an undergraduate at SCU, Marcale Laster-Jones ’09 has had internships with two professional sports franchises: the NBA’s Golden State Warriors and the National Lacrosse League’s San Jose Stealth.
He says work he’d done as an undergraduate marketing major in Santa Clara’s business school really helped him during his internships, because the business school's emphasis on group projects taught him techniques for working with different personalities.
On the job, Laster-Jones is learning about marketing for sports events: For one San Jose Stealth promotion, he had to bring in event sponsors and promoters with a limited budget. For the Golden State Warriors, Jones helps out with game-day advertising events.
And Laster-Jones is happy about the pay-off: He gets to watch the games for free.