Santa Clara University


Join your fellow alumni, Santa Clara University faculty and students, and colleagues for a special look at the issues and ideas affecting business and Silicon Valley today.

Wednesday, May 21, 2014

Navigating the Social Era


Nilofer Merchant, Santa Clara University MBA '00Nilofer Merchant

Author, Speaker, Consultant

As someone who has grown businesses — from Fortune 500s and silicon valley web start-ups — for 20 years, Nilofer Merchant knows how to piece together exactly and only the parts that matter (frameworks, strategies, and cultural values) — to get the needed results. Somewhere along the way, people started giving her monikers like "The Jane Bond of Innovation" because of her ability to guide companies through impossible odds, and that one stuck.

She has personally launched more than 100 products, netting $18B in sales. She's worked for major companies like Apple, and Autodesk, and startups in the early, early days of the Web (Golive/ later bought by Adobe). Over the years, many blue chip brands have turned to her for advice. Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. And, Merchant is one of the few people who can say they've fought a competitive battle against Microsoft and won, for Symantec's Anti-Virus $2.1B annual business. 

CNBC has called Merchant a visionary, and Thinkers 50 short listed her in 2013 as a "Future Thinker" one should pay attention to—and she was named the #1 person most likely to influence the future of management. 

Merchant's first book, The New How (published in 2010), argued that 'the future is not created. The future is co-created," which she says she learned the hard way. Her second book, 11 Rules for Creating Value in the #SocialEra, was released in the Fall of 2012, by Harvard Business Press. It was chosen by Fast Company as one of the Best Business Books of 2012. She writes extensively for Harvard Business Review, Wired, and Oprah, and presented a TED talk which has been viewed more than one million times.

Merchant earned her MBA from Santa Clara University in 2000.

More about Nilofer here »

6:00- 7:30 PM
Forbes Family Conference Center
Lucas Hall 126


Registration here »

Alumni  $15
SCU students  Free

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