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Join us October 8
The Retail Management Institute and the Center for Innovation & Entrepreneurship invite you to join us as we welcome
Don't miss this opportunity to learn how Velti is working to reinvent marketing for the mobile era. Velti executives Krishna Subramanian and Sunil Verma founded Mobclix, a startup that was featured in a 2008 CIE eCouncil session and was later acquired by Velti. They will share their journey and the new innovative ways they're leading the charge in mobile marketing.
Velti was founded over 11 years ago to develop and execute highly interactive campaigns with subscribers for mobile operators. Long before mobile was a major force, our founders had a vision for changing how companies initiate, develop, and deliver advertising and marketing initiatives across the mobile channel.
More than a decade later, our focus and reach have expanded dramatically. The Velti team now has a global footprint in over 15 countries, supporting Fortune 500 companies around the world in delivering innovative mobile advertising and marketing campaigns that reach their consumers and drive increased awareness, loyalty and engagement with their brand.
Krishna Subramanian, Chief Marketing Officer
Krishna Subramanian joined us as the co-founder of Mobclix, and in 2011 he was promoted to chief marketing officer at Velti. Previously, Krishna co-founded and was the general manager of new business at Blue Lithium, the world’s largest behavioral targeted ad network, which was acquired by Yahoo! in 2007. He previously led product and marketing at BlueLithium where he pioneered key elements of behavioral targeting: retargeting, predictive targeting, and SIP. Prior to that, Krishna founded Burrp! (acquired by media conglomerate TV18), a localized review and recommendation portal for India, where he ran product and marketing, focusing on ad-supported content delivery to mobile phones. He has a patent pending on mobile analytics and monetization. Krishna graduated with honors from UC Davis.
Sunil Verma, Chief Business Development Officer
Sunil Verma joined us as a co-founder of Mobclix, where he headed the daily operations and business development for the company. In 2011 he was promoted to General Manager, Exchange Business Line at Velti and subsequently, to Chief Business Development Officer in 2012. Sunil was recently a Partner in Venus Capital's Private Equity Group, where he focused on investments in Digital Media in the US and India. Prior, he was with Gabriel Venture Partners, a leading growth equity firm, where he assisted with the firm's investments in Digital Media, Software and International Investments in India. Prior to Gabriel, Sunil worked with Catapult Advisors, a boutique investment bank that focused on Digital Media, Mobile and Software M&A and with Tavant Technologies, where he managed a team of product engineers for online lead generation in the finance vertical. He has a patent pending on mobile analytics and monetization. He graduated with Honors with a BS and MS in Computer Engineering from Santa Clara University.
In compliance with the ADA/504 please direct your accommodation requests to: Linda Jenkins via email at firstname.lastname@example.org at least 7 days prior to the event.
"The presence of a guest speaker on the campus of SCU does not necessarily imply approval or endorsement by the University of the views expressed by the guest speaker or by anyone else present at the event"