CIE Speaker Series
CIE Speaker Series
Monday, March 28, 2011
Guest Speaker Guy Kawasaki
CIE Executive Director Dan Aguiar (left), SCU Alum Kerry Bradford and LSB Dean Drew Starbird (right) welcome Guy Kawasaki (shown above with his one of a kind Kawasaki Butterfly)
The Center for Innovation and Entrepreneurship welcomed Guy Kawasaki as our guest speaker for the CIE Speaker Series on Monday, March 28, 2011.
About Our Speaker:Guy Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment (available in March 2011), Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He holds a BA from Stanford University, an MBA from UCLA as well as an honorary doctorate from Babson College.
Topic:
We look forward to welcoming Guy to the SCU campus for his talk on The Art of Enchantment. In this speech, Guy explains how to influence people's hearts, minds and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you and how to enchant your boss.
All who were in attendance received a free copy of Enchantment, courtesy of the Center for Innovation & Entrepreneurship. Guy graciously stayed after the event for a book signing.
