Santa Clara University

Center for Innovation and Entrepreneurship

Alumni Entrepreneur Spotlight:




            opttown-logo Choose, Shop, Share


2011 Santa Clara University graduate Amanda Arthur is highly involved with the start-up OptTown, a single mobile application designed to connect consumers and their favorite businesses. As the Community Manager, she works to expand the OptTown network by adding and attracting businesses and consumers. 

Amanda came up with the idea looking for a solution to sorting through emails or various websites to see what's going on at all her favorites places.  Everyone knows their favorite stores, restaurants, and places to play, but wouldn't it be great if there was a single, up-to-the-minute place to keep all of their deals/offers/news current and at your fingertips?-welcome to OptTown.  

OptTown is a solution for businesses with its high-performance direct marketing to smartphones and its strong customer relationship management (CRM). By lamanda-arthureveraging social media to pinpoint local markets, the company connects businesses to mobile consumers. For users, benefits include convenient organization of favorite places and customized deals and news from their favorites; for businesses, benefits include customer retention, better relationships, and new customer acquisition.

Users choose or "opt" to select their favorite places and then can check the app to see what's going on today at all your favorite spots!  What's today's Blondie's Ice Cream flavor? Two for one at Neto's?  Jasmine Fine Thai's daily lunch special?  Want to redeem your loyalty awards for your free sandwich at Zanotto's?  You can see everything going around you and plan out your day!  Share it with your friends on Facebook and meet up.  Click here to see a great YouTube demo of how it works!

Amanda was recently a featured presenter at a CIE Advisory Board meeting.

For more information or to sign up, visit



~Arlene Bhagat
Marketing, Communications & Logistics Assistant

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