California Program for Entrepreneurship (CAPE)
Curriculum
The California Program for Entrepreneurship is an initiative of the Leavey School of Business at Santa Clara University. The CAPE provides education and mentoring to emerging entrepreneurs to help them develop and implement business plans that will contribute to the growth and well-being of the California economy.
Courses include a variety of virtual studies, independent case work review and intensive on-site workshops and weekends. Sample course modules include:
- Starting Your Organization
- Origins of Innovation
- Business Models and New Ventures
- Market Entry and Revenue Traction
- Developing Your Business Strategy and Business Model
- Financial Models
- Organizational Development
- Building Blocks of Products/Services
- Financial Accounting
- Managerial Accounting
- Competencies and Execution
- Consumer Behavior
- Marketing Strategy
- Sales, Advertising and Promotion
- Market Intelligence & Research
- Product & Brand Management
- B2B and Channel Marketing
- Negotiations
- Entities
- Protecting IP
- Human Resources
- Market Entry
- Industry Analysis
- Strategic Positioning
- Business Plan Presentation Skills
- Scalability and Growth
