Santa Clara University

Center for Innovation and Entrepreneurship

MBA Concentration in Entrepreneurship (EN)

Faculty Coordinator: Al Bruno

Students taking this concentration must complete:

  • MKTG 566 Small Business Entrepreneurship

In addition, students must complete one course in each of the following three areas (4 course concentration):

Management

  • IDIS 612 Management of the High Technology Firm Seminar
  • ECON 430 Game Theory and Strategic Behavior
  • MGMT 524 Managing Innovation and Technology
  • MGMT548 Social Benefit Entrepreneurship
  • OMIS 390 Integrated Product Development
  • IDIS 695 Global Business Perspective

Finance

  • FNCE 480 Emerging Company Finance
  • ACTG 319 Financial Statement Analysis
  • ACTG 321 Fundamental Value Analysis
  • FNCE 484 Financial Engineering
  • FNCE 486 Behavioral Corporate Finance
  • FNCE 488 Financial Instruments and Markets

Marketing

  • MKTG 572 Product Market Planning and Strategy
  • MKTG 568 Marketing Research or MKTG 590 Channel Marketing
  • MKTG 592 Internet Marketing and eCommerce
  • ECON 422/MKTG 588 Topics in Profit Maximizing Pricing
  • MKTG594 Business to Business Marketing

MBA Concentration in Managing Technology and Innovation

Take advantage of this focused set of courses to deepen your overall understanding of: the innovation context, organizing for innovation (both large firm issues and start-ups), the process of innovation (team and project management), and systems design.  These courses will better prepare you to engage with the Santa Clara University technology and innovation community.

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