Santa Clara University

Center for Innovation and Entrepreneurship

MBA Concentration in Entrepreneurship (EN)

Faculty Coordinator: Al Bruno

Students taking this concentration must complete:

  • MKTG 566 Small Business Entrepreneurship

In addition, students must complete one course in each of the following three areas (4 course concentration):

Management

  • IDIS 612 Management of the High Technology Firm Seminar
  • ECON 430 Game Theory and Strategic Behavior
  • MGMT 524 Managing Innovation and Technology
  • MGMT548 Social Benefit Entrepreneurship
  • OMIS 390 Integrated Product Development
  • IDIS 695 Global Business Perspective

Finance

  • FNCE 480 Emerging Company Finance
  • ACTG 319 Financial Statement Analysis
  • ACTG 321 Fundamental Value Analysis
  • FNCE 484 Financial Engineering
  • FNCE 486 Behavioral Corporate Finance
  • FNCE 488 Financial Instruments and Markets

Marketing

  • MKTG 572 Product Market Planning and Strategy
  • MKTG 568 Marketing Research or MKTG 590 Channel Marketing
  • MKTG 592 Internet Marketing and eCommerce
  • ECON 422/MKTG 588 Topics in Profit Maximizing Pricing
  • MKTG594 Business to Business Marketing

MBA Concentration in Managing Technology and Innovation

Take advantage of this focused set of courses to deepen your overall understanding of: the innovation context, organizing for innovation (both large firm issues and start-ups), the process of innovation (team and project management), and systems design.  These courses will better prepare you to engage with the Santa Clara University technology and innovation community.

View Managing Technology Innovation Go

Printer-friendly format