Santa Clara University

Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business with Libby Sartain

Wednesday, November 14, 1007
8:30 - 11:00 a.m. (continental breakfast begins at 8:00 a.m.)
Santa Clara University - Benson Memorial Center - California Mission Room (lower level)
Price: $99/person (includes continental breakfast and a copy of her book, Brand From the Inside)

Can a business build an effective brand identity if its employees don't buy into it? The key role of employees in brand delivery makes building and nurturing the employer brand as critical to an organization's success as promoting the customer brand.

In this program, Libby Sartain, branding expert who helped build employer brands at Southwest Airlines and Yahoo!, will describe this secret weapon for a business. She will give leaders across an organization, ideas on how to

• motivate employees to consistently deliver the experience the customer brand promises,
• ensure consistency, substance, and voice throughout the business,
• unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Libby offers a framework for developing an environment where people from all levels of the business work together to create the employer brand. Her illustrative examples will demonstrate what the employer brand can contribute to business results. In addition, she will provide ideas for breaking through silos to brand from the inside and present approaches to build a new employer brand, improve a current one, or "rehab" one that needs some attention.

Libby Sartain is SVP Human Resources and Chief People Yahoo, at Yahoo! Inc., responsible for leading their global human resources efforts. she is the company's chief architect on how to attract, retain, and develop Yahoo!'s employees who promote and strengthen the company culture, as well as represent the powerful Yahoo! brand. Yahoo! has recently been named one of the 100 Best Companies to Work for in America. Prior to joining Yahoo!, Sartain was "vice president of people" at Southwest Airlines, where she led all human resources function. There she played a key role in developing an employment brand strategy, which helped double employee growth in six years and fostered the company reputation as a leading employer of choice. Libby co-authored: HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business and Brand from the Inside: Eight Essentials to Connect Your Employees to Your Business (co-authored with Mark Schumann).

What they're saying about the book:

"These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The customer Is Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book." - Marcus Buckingham, former senior consultant, The Gallup Organization; best-selling author

"Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must-repeat, must read it." - Dr. Jac Fitz-Enz, founder and CEO, Human Capital Source; author and pioneer in the field of human capital benchmarking

"This is an important book about how branding is changing throughout our new wired world. It gives you a sneak peek at how to engineer strong inside brands. From marketing to all-points-leadership, this book is a map to future corporate value." - Tim Sanders, author The Likeability Factor