Trade Shows: Know How to Work Them Effectively & Efficiently
May 19, 2010
9a.m. - Noon
Program fee: $145
Santa Clara University campus
Online registration for this event.
Go to every trade show in your industry as often as you possibly can. Identify the most relevant presentations, befriend the presenters (typically senior people) and engage them in conversation. Stay in contact with them as well as the people who organize the trade shows. Show organizers always need new "junior people" to fill the speaking slots, especially with referrals from the senior people...why not you?
In this program you will practice and learn:
- How to select the best trade shows
- How to leverage industry publications
- How to build your articles into multiple publications
Who should attend?
Managers and professionals across all industries and functional areas.
Faculty
David R. Palmer, Ph.D., is an experienced management consultant, executive, educator, and professional speaker. His expertise is based on over twenty-five years of work in industrial and professional service settings in firms of all sizes. He is the Founder and President of the Institute for Marketing and Innovation, Inc. a management consulting firm in Santa Clara, California. He holds a Ph.D. and an M.A. in Management from the Peter F. Drucker Graduate School of Management at Claremont Graduate University as well as an M.B.A. in Finance and an M.S. in Accounting from the Wharton Graduate School at the University of Pennsylvania, and a degree in Economics and Accounting from Claremont McKenna College. He has taught in the MBA program at Santa Clara University for 18 years.
Cancellation policy and refunds:
Cancellations made more than one week prior to a program will incur a $25 processing fee. For cancellations that occur less than one week prior to a program, no refund will be given. If a participant is a no-show for a program, no refund will be given. A full refund will be given in the event the program is canceled.
Substitutions:
Participant substitutions are allowed for all programs. The substitute information must be sent by email - scuedc@scu.edu or call 408-554-4521 with the substitute information: name, job title, email address, and phone number no later than 4 p.m. the day before the program begins. If you are unable to attend and cannot send a substitute, we offer a one time credit to attend another half day program.
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