Santa Clara University

Food & Agribusiness Institute

Food & Agribusiness Institute

Back to Blog

The Business of Tequila

The Business of Tequila

Thursday, September 30th
Lucas 126, Forbes Family Conference Center

5:45 p.m. Lecture (all are welcome)
6:45 p.m. Reception
6:45 p.m. Tequila tasting in Lucas 125 (21 plus only)

RSVP required by Sept. 28th

Sponsored by the Food and Agribusiness Institute
Cosponsored by the Center for Innovation and Entrepreneurship

David Fox, MBA ’01, founder and president of Artá Holdings, LLC., will discuss his experience as an entrepreneur and executive transitioning from a successful tech-focused career to premium tequila. From his leadership philosophies and strategies to the unique challenges he has faced, David will provide the inside story to the Artá Tequila brand.

Artá, a new premium tequila, is produced organically (certification pending) and sustainably in Jalisco Mexico with the help of an 11th-generation agave ranching family and a third-generation master distiller. Artá’s three offerings, Blanco, Reposado, and Anejo, are presented in unique triangular bottles made from recycled glass and topped off with sustainably grown cork stoppers and recycled metal.

Artá Holdings is unique in their 1% Promise, which is their commitment to the environment and to the communities they serve. 1% of Artá’s profits will be donated to deserving charities in the places in which they do business and in which their employees and customers live.

Food & Agribusiness Institute
Categories
 
 
 
 
 
Printer-friendly format