Santa Clara University

Vietnam An Emerging Market 2014

September 2, 2014 - Sept. 12, 2014
3 units | Phyllis Brock, Faculty Director
Fee includes: hotel accommodations; airfare between Ho Chi Minh City - Hanoi; guide/translator while in-country; some meals; in-country transportation; multiple company/entity visits.

     1.) Two quarters residence in MBA program and 3.0 GPA
     2.) MGMT 501 / MGMT 3500

Scheduled Itinerary:

  • Tuesday, September 2nd, 2014:Arrival in Ho Minh City
  • Wednesday, September 3rd, 2014: Ho Minh City:
    Onsite Meetings with Business Professionals and Welcome Dinner
  • Thursday, September 4th: Ho Minh City:
    Onsite Meetings with Business Professionals

  • Friday, September 5th: Ho Minh City:
    Onsite Meetings with Business Professionals
  • Saturday, September 6th: Ho Minh City:
    Cultural Visits

  • Sunday, September 7th: Ho Minh City to Hanoi:
    Cultural Visits

  • Monday, September 8th: Hanoi:
    Onsite Meetings with Business Professionals

  • Tuesday, September 9th: Hanoi:
    Onsite Meetings with Business Professionals

  • Wednesday, September 10th: Hanoi:
    Onsite Meetings with Business Professionals

  • Thursday, September 11th: Hanoi to Halong Bay & Farewell Lunch
    Halong Bay Information

  • Friday, September 12th: Depart from Hanoi and Arrive in USA

This intensive 10-day course offers students the unique opportunity to examine various and complex issues relating to conducting business in the emerging market of Vietnam from the perspective of experts in that country. The program is designed to be an in-depth exposure to relevant cultural, legal, and sociopolitical aspects of the business environment, as well as understanding what it means to be an emerging market in the global marketplace. Professionals and experts who work and teach in Vietnam provide unique insights and expertise on multi-faceted aspects of the business environment in Vietnam that cannot be provided by their U.S. equivalents.

Because of the energy and focus that Vietnam, both its government and its industries, is placing on being a significant player in the world market, students likely will encounter a Vietnam business entity during their career. Manufacturing and outsourcing opportunities are presenting itself in this country, with the associated benefits and risks. Thus, students may find themselves operating a business in Vietnam, negotiating a business deal with a Vietnamese counterpart, investing in a Vietnam-based business, or establishing a manufacturing or outsourcing relationship with a Vietnamese-based business. Each business interaction requires an acknowledgement of the complexities of Vietnam, as well as some knowledge of the role of the financial structures, the culture, and socioeconomic dynamics that affect business transactions in that country. By turning to experts who are working in Vietnam, students benefit from both the shared insights and the academic expertise that constitute the coursework during this program.


• Understand the historical, socio-political, financial, and cultural aspects of Vietnam, relevant to conducting business in Vietnam.
• Identify unique aspects of business with and in Vietnam, including the impact of the government policies, socio-economic concerns, and cultural influences on business decisions.
• Compare and contrast the social, legal, and political aspects of the business environment in Vietnam with the business environment in the U.S.
• Identify and evaluate the challenges for doing business in Vietnam as a U.S. national.
• Analyze how the institutions of international trade, investment, and financing effect corporate strategy, structure, and operations within Vietnam.


3 graded units
This course is being taught by Professor Phyllis Brock, who is responsible for conducting 4-hours of SCU classes, all sessions in-country, grading the student’s academic submissions, and providing final grades.

In addition to the tuition costs, the students are charged a flat course fee, which covers the cost of: lodging in-country; in-country ground transportation as required for the company visits and between cities (as applicable), group breakfasts, group lunches, and group dinners, as set out in the detailed itinerary; in-country guide; Faculty Director costs; and airport pick-up and send-off. Round-trip travel to the in-country portion of the course, together with other travel-related expenses (e.g., insurance, visa, telephone, other meals, entertainment, gifts, etc.) is the responsibility of each student. Enrollment in the course is limited to 20 students, and students will be selected based on an application and grade point requirements.

Performance Evaluation

Students are expected to complete selected reading assignments before class and actively participate in class discussions and in the negotiation simulation. They will be evaluated according to the following criteria:

Course participation: 20%
Company research paper: 20%
Legislation brief: 20%
Final paper (take home): 40%

TEXTBOOKS AND READING MATERIALS (textbooks and weekly readings to be confirmed)

Students will be encouraged to read portions of the following books, in addition to articles and hand-outs. There will be a required reading book to be determined and selected by the Faculty Director prior to the start of the in-country session.


Attendance at all sessions, both at SCU and in-country is mandatory.


1) Company research paper: Select one of the entities that we will be visiting during the in-country session, to write a brief company profile. The profile will be presented just prior to the scheduled visit, and a copy of the profile will be circulated to the other students prior to the visit for their reference.
2) Individual Assignment/Final paper: Each student is expected to prepare a final paper based on one of three HSB case studies selected by the Faculty Director. The cases and questions to be addressed will be provided to the students prior to the start of this program. This paper will be researched during the session, and completed within one month after returning from in-country. The paper will meet all of the standard requirements for a final paper in other 4-unit courses at LSB, and will be finally graded by the Faculty Director of this program.
3) Individual Participation (on-site): Students are expected to participate in class, and in particular fully participate in the workshop sessions.


In addition to the lectures, company visits, and any additional networking or other events in-country, students will be required to attend two 2-hour lectures with the Faculty Director and guest speakers, at times to be scheduled prior to the September departure date.


To request academic accommodations for a disability, students must contact Disabilities Resources, located on the second floor of Benson. Phone numbers are (408) 554-4111; TTY (408) 554-5445. Students must register and provide documentation of a disability to Disabilities Resources prior to receiving academic accommodations.

Online application >>

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