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Students who complete the Managing Technology and Innovation Concentration are eligible to have the Concentration noted on their transcripts (please see the Bulletin for the list of requirements). Take advantage of this focused set of courses to deepen your overall understanding of: the innovation context, organizing for innovation (both large firm issues and start-ups), the process of innovation (team and project management), and systems design.  

These courses will better prepare you to engage with the Santa Clara University technology and innovation community.  Relevant University organizations include: the Leavey School of Business’ Center for Innovation and Entrepreneurship; the SCU Center for Science, Technology, and Society; SCU's Tech Law Forum; and especially, the student-run Entrepreneurs’ Connection.


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PARC Forum -- Caputuring Business Value from Research Innovation

Monday, Aug. 4, 2008

PARC FORUM *Thursday*:
August 7, 4:00 - 5:00 pm, George E. Pake Auditorium at Palo Alto Research Center (www.parc.com/directions)

TITLE: A New PARC: Capturing Business Value from Research Innovation

SPEAKER: Mark Bernstein, Palo Alto Research Center President and Center Director

ABSTRACT:

PARC is at work developing a model that optimally couples its unique class of research innovation with multiple potential paths for creating business value. In the transition from corporate lab, there have been new choices made that seek to balance the research we want to do with the revenue we need to generate. This talk will touch on the business values that have shaped research directions and how the research has generated business opportunities.


ABOUT THE SPEAKER:

Mark Bernstein has led one of the world's premier centers of innovation since 2001. He was named President and Center Director at this time to lead PARC in its transition from Xerox research division to independent research company. Under Bernstein's leadership, PARC has broadened its research agenda and developed areas of commercial focus while retaining close strategic ties with Xerox Corporation.

Posted by Terri Griffith
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