Please use this RSS button (Feedburner) to subscribe to updates, rather than the orange button - thank you.
Students who complete the Managing Technology and Innovation Concentration are eligible to have the Concentration noted on their transcripts (please see the Bulletin for the list of requirements). Take advantage of this focused set of courses to deepen your overall understanding of: the innovation context, organizing for innovation (both large firm issues and start-ups), the process of innovation (team and project management), and systems design.
These courses will better prepare you to engage with the Santa Clara University technology and innovation community. Relevant University organizations include: the Leavey School of Business’ Center for Innovation and Entrepreneurship
; the SCU Center for Science, Technology, and Society
; SCU's Tech Law Forum
; and especially, the student-run Entrepreneurs’ Connection
Calendars of Events
Link to Managing Technology & Innovation
Managing Technology and Innovation Today
Back to Blog
PARC Forum "People & Computing" Oct 1 4-5pm
Friday, Sep. 25, 2009
Title: A Post-Rational take on People and Computing
John Canny, Distinguished Professor of Engineering, Director, Berkeley Institute of Design, UC Berkeley
George E. Pake Auditorium, PARC,
3333 Coyote Hill Rd, Palo Alto, California, USA
This presentation is FREE and open to the public. There is free parking, and
the venue is handicapped accessible. No registration is required. Seating
is on a first come first served basis.
This talk is one in a series focusing on novel applications of mobile technologies. Mobile computing has been gradually progressing for decades. With the recent emergence of highly interactive smartphones, mobile media players, netbooks, and e-readers, we are now seeing an explosion in new paradigms of mobile information generation, delivery and use. In the coming series of presentations, you will see a range of applications that exploit some of the unique aspects of having computing devices with you everywhere, all the time.
Most people - engineers or not - think of computers as *useful* tools, and of people as purposeful actors who use them as a means to an end. We critique this perspective and propose an alternative model where purposeful, rational behavior is not assumed. Our starting point is design for users in developing regions. Here, the factors that drive user choices, including their approach to computing systems, are far more complex, political and irrational than one would expect. Design in this space is less about providing tools for tasks, and much more about persuading and motivating users to overcome the challenges they face. We discuss two recent projects on technology for developing regions, one on teaching english, and the other on maternal health care. The experience from these projects raises a natural question: Are users in developing regions really so different from users in the economic north? Or should we also rethink our models of computing and their role in the everyday lives of northerners as well? Attempting to answer this question has led us to piece together a framework called "postrationalism" which will sketch at the end of the talk.
John Canny is a Professor in Computer Science at UC Berkeley. His earliest interests were in theory, mathematics, computer vision and robotics - on the interaction between computers and the physical world. Since the 1990's he has focused on the democratization of computing, and what it means to design systems for the everyday. In 2002, he founded the Berkeley Institute of Design, an interdisciplinary, human-centered design research lab. BID now houses 30 researchers from 8 departments. His research priorities are IT for health care, educational technology, sensing and actuation technologies, persuasive technology, mobile HCI and CSCW, and understanding people. He still lacks focus, but has best paper prizes from CHI 2007, Persuasive Technology 2008 and ACM KDD 2009, and was a winner in the MacArthur Foundation's Digital Media and Learning competition in 2008.
For more information see:
A center for commercial innovation, PARC works closely with our
clients to discover, test, and deliver new business opportunities,
turning ideas into impact. Enterprises and entrepreneurs alike can
gain new insights into customer needs, extend technical capabilities,
and acquire valuable new technology assets.
Celebrated for innovations such as laser printing, the Ethernet, the
graphical user interface, ubiquitous computing, blue lasers, MEMS,
and large-area electronics, PARC has invented and contributed
technologies that have helped launch more than 30 companies. PARC was
founded in 1970, and incorporated in 2002 as a subsidiary of Xerox
ABOUT PARC FORUM: http://www.parc.com/forum
Posted by Terri Griffith