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Students who complete the Managing Technology and Innovation Concentration are eligible to have the Concentration noted on their transcripts (please see the Bulletin for the list of requirements). Take advantage of this focused set of courses to deepen your overall understanding of: the innovation context, organizing for innovation (both large firm issues and start-ups), the process of innovation (team and project management), and systems design. These courses will better prepare you to engage with the Santa Clara University technology and innovation community. Relevant University organizations include: the Leavey School of Business’ Center for Innovation and Entrepreneurship; the SCU Center for Science, Technology, and Society; SCU's Tech Law Forum; and especially, the student-run Entrepreneurs’ Connection.Calendars of Events
Managing Technology and Innovation TodayNew Elective Approved for ConcentrationSunday, May. 23, 2010PRODUCT MARKET PLANNING AND STRATEGY (MKTG 572) From syllabus: "New product development (NPD) is critically important for the successful performance of all organizations. However, NPD is a risky endeavor and many new products fail in the marketplace, despite a huge expenditure in money, time and resources. Hence, managers need to develop a comprehensive understanding of the design, development and marketing of new products and services. In this course, we focus on both quantitative and qualitative tools and techniques associated with researching and analyzing new product opportunities and then designing, testing, and introducing new products and services. It is especially tailored for professional managers who are interested in innovation, new product development and entrepreneurship."
Posted by Terri Griffith
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