Graduate Business Program NewsCourse Information on OMIS 390Wednesday, Nov. 5, 2008
Why do some companies consistently outperform other companies in developing successful new products? Why do so many new products fail in the marketplace? New product development is a challenging, rewarding activity involving nearly all functions of the enterprise. It represents the best opportunity, particularly in high technology companies, to achieve competitive advantage in the marketplace. While many view product development as an
"engineering" activity, there are in fact proven methodologies used by companies to achieve best-in-class performance.
* Build prototypes and conduct product testing * Plan product launches and transitions Students will work in teams to identify a new product opportunity and engage in many of the above activities. They will talk to potential customers to identify customer needs, develop multiple product concepts, and create a business plan for the product. In the past, some student teams have continued their product development after the class. This class is useful for students either currently working in or contemplating a career in one of the following areas: Development Engineering, Product Management, Program Management, or Operations Management. It complements OMIS 368, Software Project Management, and MKTG 572, Product Marketing Planning. It counts toward completion of the OMIS concentration. The instructor, Jonathan Propp, has over 20 years of management experience with leading Silicon Valley companies, and currently consults to Bay Area companies on product development.
This course introduces students to the major activities involved in developing new hardware or software products. Students will learn techniques that will help them:
* Understand customer and user requirements, and translate them into meaningful product concepts * Plan product platforms for maximum engineering leverage * Manage product development programs and teams * Do financial analysis of programs and make economic tradeoffs in the development effort OMIS 390, Integrated Product Development
Posted by Graduate Business Programs
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