Santa Clara University

Digital Marketing and Ecommerce

Concentration coordinators Kirthi Kalyanam (Marketing), Savannah Shi (Marketing)

Built from a student's thorough understanding of business fundamentals, this concentration explores current and evolving marketing frameworks with digital and e-commerce components, whether in a high tech or non-technology environment.

Learning Objectives

Students will be able to 

  1. Describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high tech and non-high tech environments.
  2. Integrate digital marketing & e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans.
  3. Utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.

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Courses fulfilling concentration 
Course Name
Required courses (two courses):
MKTG 3554
Analysis of Customers and Markets
MKTG 3592
Internet Marketing and E-Commerce
Choose three electives from the five below:
MKTG 3590
Designing and Managing Dynamic Marketing Channels
MKTG 3596
Integrated Market Communications
MKTG 3597
(previously 3696)
Marketing Analytics
MKTG 3696
Social Media Marketing
MKTG 3696
Mobile Marketing and mCommerce

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Last update March 2014

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