Santa Clara University

Entrepreneurship and New Venture Creation

Concentration Coordinator   Albert Bruno (Marketing), Sanjay Jain (Management), Kumar Sarangee (Marketing)

Leveraging SCU's location and strong alumni presence in Silicon Valley, this concentration examines the tools needed to develop ideas into businesses and to stimulate entrepreneurial activities in existing mature businesses.

Learning Objectives
  1. To develop an analytical framework for evaluating new business opportunities.
  2. To review some of the special operating problems of new enterprises including the problems of survival in the early years, maintaining growth in an orderly fashion, and maintaining momentum as the firm approaches maturity. This involves developing and integrating an understanding of the accounting, finance, marketing, operations and management issues that start-ups face.
  3. To identify the unique entrepreneurial challenges faced by start-ups in high-technology sectors of the economy – these include infotech, biotech and cleantech. This involves reviewing the salient characteristics of these sectors, identifying the key strategic issues associated with them and then providing tools/frameworks to address these challenges.
  4. To provide an opportunity for students to evaluate their own abilities and goals in regard to small business opportunities. A career in one's own business has both advantages and disadvantages.

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Courses fulfilling concentration

Required courses

COURSE #
Course Name
Units
MKTG 3566
Small Business Entrepreneurship
3
MKTG 3567
Business Plan Investor Pitch Practicum
1

Courses totaling eleven units from the following electives

COURSE #
Course Name
Units
ACTG 2752 / 3752
Cash-flow Management for Entrepreneurs
1
FNCE 3480
Emerging Company Finance
3
FNCE 3727/MKTG 3713 (prev. MGMT 3751)
Business Model Frameworks 2
IDIS 3750
Introduction to Entrepreneurship
1
MGMT 3544
Strategic Business Negotiations
3
MGMT 3548
Social Benefit Entrepreneurship
3
MGMT 3696
Global Technology Entrepreneurship
3
MKTG 3572
New Product Innovation
3
MKTG 3592
Internet Marketing and eCommerce
3
MKTG 3708
Financially Effective Market Positioning Strategies
1
OMIS 3696
Deciding Wisely
3
OMIS 3696
Operationalizing Innovation
3
IDIS 3750
Introduction to Entrepreneurship
1

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Last update March 2014

 
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