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Research Seminar Series 2013-2014
Greg Allenby of Ohio State University
Wednesday, February 12, 2014
Time and Location: TBD
Professor Allenby's research focuses on the development and application of Bayesian statistical methods in marketing. His research deals with quantifying aspects of consumer behavior using data routinely collected by most organizations, and, more recently, its relationship to behavior prior to the purchase, outside the marketplace. These insights are used to develop new approaches to market definition and market segmentation, and to improve product development, pricing, promotion and targeting activities.
For more information of his area of expertise, please visit: http//fisher.osu.edu/departments/marketing-and-logistics/faculty/marketing/greg-allenby/
Dina Mayzlin of USC Marshall School of Business
Wednesday, October 16, 11:30 a.m.-1:00 p.m.
Lucas Hall Room 125
Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.
For more information of her area of expertise, please visit: http://www.marshall.usc.edu/faculty/directory/mayzlin