Santa Clara University

Research Seminar Series 2013-2014


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Kirthi Kalyanam, Santa Clara University, Leavey School of Business
Monday, March 17, 2014
11:30 a.m. -1:00 p.m.
Lucas Hall Room 125

Position Effects and Moderators in Search Advertising: A Regression Discontinuity Approach

Professor Kalyanam is a professor in the Leavey School of Business Marketing Department, Director of the E-Commerce Initiative, the Retail Management Institute, and Internet Retailing within the Retail Management Institute as well as within the Retail Studies Program at Santa Clara University.

Dr. Kalyanam's areas of expertise include Internet Marketing, Customer Centric Retailing, Multi-Channel Marketing and Database Marketing.  He has received the Dean's award for Outstanding Innovation in Teaching Pedagogy and has been recognized as one of the top rated teaching faculty on multiple occasions.  Dr. Kalyanam advises early stage startups on capturing & winning emerging markets.


Desmond Lo, Santa Clara University, Leavey School of Business
Monday, March 3, 2014
11:30 a.m. - 1:00 p.m.
Lucas Hall Room 125

Safeguarding Customer Strength through Contract Design: Theory and Evidence

Professor Lo's research interests include contracting in distribution channels, business-to-business marketing, sales force compensation and delegation, and organizational economics.  His work has appeared in top-tier journals in Marketing and Strategy.  He has received the Extraordinary Faculty Performance award from the Leavey School of Business and several teaching awards.  Professor Lo is currently a board member of the International Society for New Institutional Economics.  


sm-2013-allenbyGreg Allenby, Ohio State University
Wednesday, February 12, 2014
11:30 a.m.
Lucas Hall Room 125

Professor Allenby's research focuses on the development and application of Bayesian statistical methods in marketing. His research deals with quantifying aspects of consumer behavior using data routinely collected by most organizations, and, more recently, its relationship to behavior prior to the purchase, outside the marketplace. These insights are used to develop new approaches to market definition and market segmentation, and to improve product development, pricing, promotion and targeting activities. 

For more information of his area of expertise, click here»


sm-2013-dina-mayzlinDina Mayzlin, USC Marshall School of Business
Wednesday, October 16, 2013
11:30 a.m. - 1:00 p.m.
Lucas Hall Room 125
Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

For more information of her area of expertise, please visit:



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