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INC Marketing Network: Branding Strategies for New Product Launches

7:20 PM

Join Andy Cheng, marketing professional and SCU alumnus for a presentation about how to introduce products and technology to new markets. Andy’s product, ViviTouch was recently awarded as a finalist in “Best of CES 2014: Digital Trends.” 

Andy Cheng is a Marketing and Brand Strategist with Artificial Muscle, Inc., a Bayer MaterialScience Company.

ViviTouch is a New Electroactive Polymer (EAP) technology used in mobile phones, gaming controllers, tablets, and headphones to bring high definition feel and sound to the entertainment experience.

Beverages and snacks will be served - Lucas Hall 107

Cost: FREE


Lucas Hall
Room 107

Business School Graduate Student Life
Jill Sturgis, MN President
Tel 408-554-5485