Santa Clara University

Mind | Work : Summer 2008

From the Dean

In this issue of Mind|Work, we focus on research conducted by members of our marketing faculty, from developing new models to measure consumer choice to analyzing emerging marketing management methods.

As befits scholarship from Silicon Valley’s own business school, this research is global in its application and leverages technological advances by our industry partners. From using game theory to predict pharmaceutical firms’ sales strategies to gauging the effectiveness of visuals in an age of electronic media, our faculty are creating launch points for the next wave of marketing innovation.

You can read more about our marketing faculty and their research throughout this site, as well as catch up on back issues of Mind|Work.

All the best,

Barry Z. Posner, Ph.D
Dean and Professor of Leadership