Santa Clara University

Digital Marketing and E-Commerce

Learning Objectives

1) describe and apply current and evolving marketing frameworks with digital and eCommerce components to both high tech and non-high tech environments, (2) integrate Digital Marketing & eCommerce processes with other traditional business elements to develop creative Digital Marketing & eCommerce strategies and plans, and (3) utilize Digital Marketing & eCommerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.

1. Analysis of Customers and Markets: Advanced study of the marketing of goods and services to business customers (4 Units, new)
2. Internet and Multi-Channel Retailing Class (3 Units)
3. Social Media and Content Marketing (3 units)
4. Marketing Analytics and Big Data (3 Units)
5. One additional course to be determined