- SCU Business Home
- About LSB
- Exec Education
- News & Events
Digital Marketing and E-Commerce
1) describe and apply current and evolving marketing frameworks with digital and eCommerce components to both high tech and non-high tech environments, (2) integrate Digital Marketing & eCommerce processes with other traditional business elements to develop creative Digital Marketing & eCommerce strategies and plans, and (3) utilize Digital Marketing & eCommerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.