Leavey School of Business News BlogBusiness TodayOMIS Professor's Research Helps SEOWednesday, Feb. 20, 2013OMIS Assistant Professor Ram Bala's research in sponsored seach and search engine optimization (SEO) analyzed small, unbranded internet retailers marketing strategies. He and his team found that investments in SEO may be helpful and more cost-effective for smaller retailers competiting against larger, branded firms. 
Posted by Business News
Tags: branding, marketing, MS in Entrepreneurship, MS in Entrepreurship, search engine, search engine optimization, seo, small business |
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