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Nilofer Merchant Talks about the "New How"

Tuesday, Feb. 16, 2010

Nilofer Merchant, MBA '00, proposes a new approach to business strategy development in The New How,  which she will discuss at the Global Innovation Dialogue on March 2 at Santa Clara University.

In The New How, published in December by O'Reilly Media, Merchant decries the traditional isolation of strategy development in corporate headquarters. She suggests that by involving employees in strategic development, the time to implementation is shorter, more effective, and ultimately, more successful.

Reservations for the March 2 event are $25 online, and $35 at the door: Online registration for The New How here >>

SCU faculty, staff, and students receive free admission.

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Tags: business development, management, Nilofer Merchant, strategic planning

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