Santa Clara University

Leavey School of Business News Blog


Business Today

  •  Beta Gamma Sigma at SCU Grows

    Thursday, Jun. 5, 2014 9:00 AM

    Congratulations to the undergraduate and graduate business students who were invited to be a part of Santa Clara's chapter of the Beta Gamma Sigma Honor Society!

    The mission of this society is to foster personal and professional excellence, as well as encourage and honor academic achievement in the study of business. Every year, induction is offered to the top 10% of undergraduate rising juniors and seniors, as well as the top 20% of the graduating class of graduate students. This year, 79 undergraduates and 61 graduates were invited to join the Santa Clara chapter of this international honor society for business programs accredited by the Association to Advance Collegiate Schools of Business (AACSB).

    The following students qualified to join SCU’s Beta Gamma Sigma Chapter:

    Undergraduate Juniors Undergraduate Seniors Graduates
    Krishan Allen

    Tyler Bagley

     Syed Abidi
    Geoffrey Arens Trevor Belanger  Gregory Taketa
    Drew Armanino

    Julia Biagini

     Jun Tan
    Natalie Ceciliani Nellie Bohac  Katy Yu
    Raymond Cheng Amy Carlton  Juan Maiz
    Aaron Chu Kendall Crist  Gabriel Schwarzer
    Joseph Coleman Sebastian Feye  Patrick Saxton
    Kevin Coyle Claudia Garcia  Evangeline Maynard
    Matthew Cresci Thomas Grace  Mark Reyes
    Nathan Croutch Cory Hiromoto  Michael Desilets
    Roshan Doshi Lara Ichikawa  Brian Ridgway
    Carmella Dunn-Hartman Garrett Jensen  Patrick McCarthy
    Bridget Durant DeAnna Kneis  Vanessa Hunger
    Austin Freitas Jennifer Krapf  Duy Tieu
    Megan Harrison Ivan Krayniy  Jennifer Domeier
    Anthony Hascheff Kiely Kreitzberg  Michael Ottoboni
    Connor Hauck Janet Li  Anand Murugesan
    Jessica Huang Nicole Lindars  Mozhdeh Rastegar-Panah
    Judy Hwang Sarah McClammy  Deborah Lu
    Nick Kilcrease Derek Nishikawa  Luis Gutierrez
    Zachary Laval Henry Olson  Subramaniam Narayanan
    Elliot Le Marian Pan  Hua Liu
    Jia Lee Kaitlyn Rebholtz  Anjali Acharya
    Matthew Leff Michael Tan  Angela Choy
    Olivia Li

    Cindy Wang

     Jane Oldham
    Alex Nauman Nicholas Strum  Jonathan Chen
    David Nola Christina Adams  Daniel Hannig
    Ralph Ong Geoffrey Chan  Brandon Mills
    Logan Peterson Raminder Dhadwal  Rachel Costa
    Monica Pires Jamie Estopinal  Priya Venkatraman
    Navroop Rai Evelyn Kruskopf  Nikita Goel
    Manisha Sahai Nicole Lugtu  Tejo Prayaga
    Caleb Scherer Thu Nguyen  Priscilla McCarthy
    Tuyet-Anh Ta Kamille Vera  Venus Kumar
    Tyler Vanherweg Sean Watanabe  Suraj Ayinikatt
    Ryan Vas Dias Chung Wong  Jane Oglesby
    Nathalie Vu    Majid Saneinejad
    Kristin Wendel    Meenal Srivastava
    Sophie Won    Dario Mercado
    Franchesca Yamamoto    Secin Guncavdi
    Philip Zieser    Xiaoyin Liang
         Andrea Kohler
         Scott Maguire
         Shaun Colver
         Brenton Jackson
         Te-jui Hsu
         Sunjiv Tandon
         Manuel Severino
         Rajpreet Thethy
         Santhanakrishnan Conjepuram
         Da Mao
         Sai Prudvi Raju Penmetsa
         Allison Smith
         Swapna Muppala
         Do Kim
         Pooja Garg
         Sushma Rajuri
         Minh Phuc Dao
         Smriti Patodi
         Daniel Kroman
         Sreeram Chandrasekaran


  •  ‘Forty, Do I Hear Forty?’

    Tuesday, Jun. 3, 2014 8:30 AM

    Classroom Auction Teaches Decision-Making, Compassion

    Students in Professor Gangshu (George) Cai’s class in the fall of 2013 were winners in two ways: They got first-hand experience in decision-making under pressure by participating in an auction as a class exercise, and the auction itself raised over $1,000 in disaster relief for victims of Super Typhoon Hayan, which ravaged the Philippines that November.

    Above: Gangshu Cai in the classroom.

    The course, OMIS 355: Computer-Based Decision Models, is geared toward teaching students the types of decision-making skills they will need in the business world. Part of the curriculum involves game theory and learning to make decisions in a competitive situation. A few years ago, Cai thought that holding an auction would be a good hands-on approach to the issue.

    “When students practice in interactive exercises, they learn more because of their participation,” says Cai, Associate Professor of Operations Management and Information Systems at the Leavey School of Business. “In an auction, you need to make a fast decision, and to anticipate what you have to pay.”

    Student reaction has been positive, with the class earning high ratings (4.7 out of 5 stars) in student evaluations. The auction has become a fixture of the course.

    Calling the auction “a great learning experience,” student Manashi Ghosh, elaborated, “I got very excited about it. I was keen on understanding the methods, as I know an auction spans a range of emotions, and people go to auctions to get a good deal. There is a psychological angle to the whole exercise.”

    Preparation for the auction begins three weeks before the event, and all students are expected to participate by voluntarily donating an auction item of modest value. Typical auction items have included jackets, backpacks, wines, and neckties. Bidders typically get a good deal; a hundred-dollar tie once went for eight dollars. Students choose a purchasing manager and auditor for the event from among themselves.

    Most people think of auctions in terms of the standard English Auction — the type usually seen in movies where an auctioneer solicits increasingly higher bids from an audience. But in the class exercise, a variety of auction techniques, including Dutch (descending bid), sealed-bid, all-pay auctions are incorporated. Professor Cai serves as auctioneer.

    “I try to emphasize that auctions are an important business practice,” Cai says. More than half the companies use some sort of auction technique in the course of their business. The auction teaches not only strategies for winning, but also psychology. You learn that people are not purely rational. You see that you’re not rational.”

    Above: Anu Yarlagadda, & Manashi Ghosh speaking with Gangshu Cai.

    Anu Yarlagadda, who was the purchasing manager at the 2013 auction, confirmed the real-world value of the experience. (The purchasing manager is responsible for using the raised money to find an optimal solution to maximize the class’s utility.) Yarlagadda is a member of the competitive intelligence team at Avaya, Inc.

    “The decision-making process in the auction and understanding the perceptions of fellow students helps you become a good leader at work. You need to understand and react efficiently in order to work in a team setting in business,” Yarlagadda says.

    The 2013 auction was the most financially successful one since Cai began using the exercise as a teaching tool, raising a total of $358, and he says he was pleasantly surprised by what happened next.

    “In the past the money raised normally wasn’t that much, and it went for things like pizza or cookies for the class,” he says. “But Manashi (Ghosh) came to me afterward and asked if it could be used for disaster relief in the Philippines. I encouraged her to talk to the purchasing manager.”

    Not only did no one dissent, but another student, Dhanraj Kumar, who works for Adobe, asked about matching funds and Adobe did a 2-1 match. That brought the total to $1,074, which was contributed to the Habitat for Humanity fund to help with restoring shelter for storm victims.

    Cai says the student response was in line with what he tries to teach beyond the specific subject matter. “I feel that you don’t just teach knowledge,” he says, “you also teach how to be a good human being — that it’s important to be a good person and do good things.”

    At least one student agrees. Manashi Ghosh says, “The biggest lesson I learned from this exercise is that when we remain united and focused, we get the strength to achieve meaningful things in life. When I proposed a donation to the Philippines typhoon victims, the whole class readily agreed, and everybody was very enthusiastic.”

Printer-friendly format