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  •  Business School Hosts Economists May 4 and 5

    Monday, Apr. 30, 2012 11:51 AM

    Can your Facebook status land you a job? Are investors born in the Depression-era really that different from Baby Boomer stockholders?  Are women more altruistic than men? Economists will explore these questions and others at the Bay Area Behavioral and Experimental Economics Workshop (BABEEW) at Santa Clara University on May 4 and 5, hosted by the Leavey School of Business.

    "We're delighted to welcome nearly 60 scholars to Santa Clara University this weekend," said John Ifcher, assistant professor of economics and co-organizer of the workshop. "With a significant number of behavioral economists in the Bay Area, SCU is the ideal location in which to bring these scholars together.”

    Behavioral economics modifies the traditional economic model of human activity, which is based on traits of unbounded rationality, unbounded willpower, and unbounded selfishness, according to an online entry by University of Chicago scholar Richard H. Thaler and Harvard University professor Sendhil Mullainathan in the Concise Encyclopedia of Economics.

    For more information on the conference, visit the workshop website at

    About the Santa Clara University School of Business

    The Leavey School of Business at Santa Clara University began in 1923, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business, MBA and Executive MBA programs are consistently ranked among the top in the nation by BusinessWeek, U.S. News, Princeton Review, and others. The curriculum at all levels emphasizes the leadership role of business in creating prosperity within an ethical framework, as well as business responsibilities for social justice and sustainability in the global marketplace. The School opened its $49 million building for undergraduate, graduate, and professional business education in Fall 2008. For more information, see



  •  Shefrin Selected Among Decade's Best Business Writers

    Monday, Jul. 20, 2009 4:18 PM

    Hersh Shefrin is one of the most influential business writers in the last decade, according to J.P. Morgan, which has included the Santa Clara University finance professor in its exclusive "Celebrating a Decade of the J.P. Summer Reading List."

    Since 2000, J.P. Morgan has assembled a summer reading list of 10 current business titles recommended for its clients and the general public. In 2003, Hersh Shefrin's book, Beyond Greed and Fear, was selected to be on that year's list.

    To commemorate the tenth anniversary of its list, J.P. Morgan selected 10 from the lists published over the past decade (representing about 5,500 entries overall). Those 10 authors were asked to write a brief essay on their respective book, and the essays were compiled into a commemorative publication distributed to J.P. Morgan's clients. Among the other writers selected were Tom Friedman, Malcolm Gladwell, and PIMCO CEO Mohammed El-Erian.

    In addition to Beyond Greed and Fear, Shefrin is the author of Behavioral Corporate Finance (2006), A Behavioral Approach to Asset Pricing (2nd edition, 2008), and Ending the Management Illusion: How to Drive Busienss Results Using the Principles of Behavioral Finance (2008).

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