Hersh Shefrin is one of the most influential business writers in the last decade, according to J.P. Morgan, which has included the Santa Clara University finance professor in its exclusive "Celebrating a Decade of the J.P. Summer Reading List."
Since 2000, J.P. Morgan has assembled a summer reading list of 10 current business titles recommended for its clients and the general public. In 2003, Hersh Shefrin's book, Beyond Greed and Fear, was selected to be on that year's list.
To commemorate the tenth anniversary of its list, J.P. Morgan selected 10 from the lists published over the past decade (representing about 5,500 entries overall). Those 10 authors were asked to write a brief essay on their respective book, and the essays were compiled into a commemorative publication distributed to J.P. Morgan's clients. Among the other writers selected were Tom Friedman, Malcolm Gladwell, and PIMCO CEO Mohammed El-Erian.
In addition to Beyond Greed and Fear, Shefrin is the author of Behavioral Corporate Finance (2006), A Behavioral Approach to Asset Pricing (2nd edition, 2008), and Ending the Management Illusion: How to Drive Busienss Results Using the Principles of Behavioral Finance (2008).