Santa Clara University

Leavey School of Business News Blog

 
RSS

Business Today

The following postings have been filtered by tag marketing. clear filter
  •  OMIS Professor's Research Helps SEO

    Wednesday, Feb. 20, 2013 12:00 AM

    OMIS Assistant Professor Ram Bala's research in sponsored seach and search engine optimization (SEO) analyzed small, unbranded internet retailers marketing strategies. He and his team found that investments in SEO may be helpful  and more cost-effective for smaller retailers competiting against larger, branded firms.

  •  Undergrad Specialty Rankings Released

    Friday, May. 11, 2012 12:00 AM

    Santa Clara’s business school is #3 in the nation in “Sustainability” and #9 in microeconomics, according to Bloomberg BusinessWeek. The magazine expanded its March 2012 “Best Undergrad Business School” rankings by releasing lists of schools ranked by specialty this week.  

    According to the editors, the specialty rankings were based on surveys of more than 85,000 students in more than 120 business schools, which asked to rate their school’s quality in 14 areas of study.

    Among the lists in which the Leavey School of Business appeared in the top 25 are:
    •    International Business   #25
    •    Macroeconomics #19
    •    Microeconomics   #9
    •    Sustainability   #3

    Additional areas in which the school was ranked were Accounting (#28), Business Law (#104), Corporate Strategy (#28), Entrepreneurship (#58), Ethics (#28), Finance (#38), Marketing (#49), Information Systems (#97), Quantitative Methods (#34), Operations Management (#92).

    In March, the magazine ranked the Leavey School of Business undergraduate program overall as #35.  

    Click here to view the Bloomberg BusinessWeek specialty rankings.
     

Printer-friendly format