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  •  Boomer Venture Summit Spotlights Business Opportunities in the Aging Population

    Thursday, May. 31, 2012 12:00 AM

    The aging population is more than a looming drain on the U.S. economy; it’s also a booming opportunity for entrepreneurs who can seize on trends like the demand for quality caregiving; affordable disease-management tools; and less-clunky medical aids.

    Entrepreneurs and experts on this exploding baby boomer marketplace and the “longevity economy” will convene June 20 at Santa Clara University for the ninth annual Silicon Valley Boomer Venture Summit, presented by Santa Clara University’s Leavey School of Business and Mary Furlong & Associates. It takes place from 7 a.m. to 6 p.m. at the University’s Recital Hall building, 500 El Camino Real, Santa Clara, Calif.

    The Summit event, which also features two competitions for boomer-focused businesses, is a venue for entrepreneurs and venture capitalists to share information about serving or investing in companies catering to consumers age 50 and older.  Investors will discuss why and where they are putting their investment dollars; company executives will discuss their business plans; and analysts will explain how they segment the market and evaluate business opportunities.

    Among the trends and entrepreneurial opportunities that are expected to be discussed are:

    • The increased need for caregiving for aging boomers and senior care as one of the top job-growth opportunities for the coming years. 
    • The need for improved, better-designed equipment for aging bodies.
    • Baby boomers as entrepreneurs: the “encore career” phenomenon and how many such older entrepreneurs are starting businesses to serve other boomers.
    • The trend toward “incubators” and venture capital in the boomer marketplace.
    • The impact of declining state and federal dollars for senior care in the U.S.
    • Hot segments for investors in the boomer marketplace.
    • Consumer and online protections for aging boomers.
    • The increase in corporate investment in the boomer and longevity marketplace.

    Speakers on these topics will include Mark Yi, managing director of Intel Capital; Jody Holtzman and Jeff Makowka, executives in “thought leadership” at AARP; and Laurie Orlov, founder of Aging in Place Technology Watch, a boomer and senior market research firm.  John Feather, CEO of an association of grant-making foundations benefiting the elderly, Grantmakers in Aging, will also speak. Steve Shaw, director of business development from Double Down Interactive will speak about using Google, Facebook, LinkedIn and Twitter To Build Your Business.

    The theme for the conference is “Investments and Distribution in the Longevity Economy.” At 2:10 p.m. there will be a competition among five finalists for a $10,000 prize for best boomer-focused startup business in the areas of biodesign, medical devices, geriatrics and gerontology, or "aging in place" technology. Later that day judges will also pick one company from among five vying for a chance to present their existing business to a large health-care chain for distribution.

    The Summit is sponsored by AARP, UnitedHealthCare, Linkage, FaceTime Strategy, Caring.com, Lotsa Helping Hands, GreatCall, CareLinx, First Republic Bank, and SilverRide.

    For information on the summit, speakers, agenda and competition judges and conditions, please see http://scuboomerventure.com

    About Mary Furlong & Associates
    Mary Furlong & Associates is the nation’s foremost consultancy to organizations seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean's Executive Professor of Entrepreneurship at the Leavey School of Business. For more information, visit www.maryfurlong.com.

    Media Contact
    Deborah Lohse | SCU Media Relations | dlohse@scu.edu | 408-554-5121

     

     

     

    Photo of boomer male
  •  Boomer Summit on SCU Campus June 20

    Tuesday, May. 22, 2012 12:00 AM

    Business plans for the ninth annual Silicon Valley Boomer Venture Summit and Business Plan Competition, taking place at Santa Clara University on Wednesday, June 20 are under consideration by industry experts, with finalists for the $10,000 grand prize competition to be announced June 5.

    Leaders in the field of aging, venture capitalists, entrepreneurs and industry analysts will evaluate the plans. Screening judges include Mike Barber, family physician; Laura Mitchell, founding member of the GrandCare team; and Tom Stofack, long-term care expert. Finalist judges include Anne Hawkins, vice president at Great Hill Partners; Jody Holtzman, senior vice president, Thought Leadership at AARP; Xander Mahony, venture capitalist for Draper Fisher Jurvetson; Scott Oliver, partner, Morrison Foerster; and Jeff Shoemate, vice president of innovation and business development for the senior markets segment of United Health Group.

    Entrepreneurs with a business plan or startup venture that shows significant business potential for the baby boomer market are invited to apply. The deadline for submissions is 5 p.m. PST on Tuesday, May 29. To enter the competition, participants must submit a 2-minute video or YouTube clip, which includes the entrepreneur’s name and university affiliation (if any), along with a 10-page slide deck business plan that includes financials and an executive summary.   Entries may be sent to: svboomerventure@gmail.com. For detailed instructions visit: http://www.scuboomerventure.com/competitions/bplans.html.

    Business plans should be focused on one or more of the following areas:  biodesign, medical devices, geriatrics and gerontology or "aging in place" technology. First round entries will be judged on market opportunity, proposed product or services, competition, business model and management founders.  Grand prize finalists will present their boomer business ideas onstage at the Boomer Venture Summit. Each finalist will give a five-minute presentation with slides.

    Finalists will be announced June 5 and winners chosen on June 20 at the Summit.

    The annual Silicon Valley Boomer Venture Summit & Business Plan Competition event is a venue for entrepreneurs and venture capitalists to share information about serving or investing in companies catering to consumers age 50 and older.  Leading venture capitalists will discuss why they are investing heavily in this market, company executives will discuss their business plans and analysts will explain how they segment the market and evaluate business opportunities.

    “The future has never been as bright for entrepreneurs developing products, services, and solutions to satisfy the growing demand in the longevity marketplace,” said Mary Furlong, Ed.D., event producer and Dean's Executive Professor of Entrepreneurship at SCU. "This Summit has a proven track record of connecting business plan competitors with outstanding sources of capital, industry partners and world class service providers who can provide their fledgling teams with the elements required to launch a successful startup company.”

    Registration is now open.  More details about the Summit can be found at http://www.scuboomerventure.com/.

    About Mary Furlong & Associates
    Mary Furlong & Associates is the nation’s foremost consultancy to organizations seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean's Executive Professor of Entrepreneurship at the Leavey School of Business.
    For more information, visit www.maryfurlong.com

    Media Contacts:
    Deborah Lohse | SCU Media Relations | dlohse@scu.edu | 408-554-5121

    Amanda Patanow |Common Language |amanda@common-language.com | 727-641-3023

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