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  •  Boomer Summit on SCU Campus June 20

    Tuesday, May. 22, 2012 12:00 AM

    Business plans for the ninth annual Silicon Valley Boomer Venture Summit and Business Plan Competition, taking place at Santa Clara University on Wednesday, June 20 are under consideration by industry experts, with finalists for the $10,000 grand prize competition to be announced June 5.

    Leaders in the field of aging, venture capitalists, entrepreneurs and industry analysts will evaluate the plans. Screening judges include Mike Barber, family physician; Laura Mitchell, founding member of the GrandCare team; and Tom Stofack, long-term care expert. Finalist judges include Anne Hawkins, vice president at Great Hill Partners; Jody Holtzman, senior vice president, Thought Leadership at AARP; Xander Mahony, venture capitalist for Draper Fisher Jurvetson; Scott Oliver, partner, Morrison Foerster; and Jeff Shoemate, vice president of innovation and business development for the senior markets segment of United Health Group.

    Entrepreneurs with a business plan or startup venture that shows significant business potential for the baby boomer market are invited to apply. The deadline for submissions is 5 p.m. PST on Tuesday, May 29. To enter the competition, participants must submit a 2-minute video or YouTube clip, which includes the entrepreneur’s name and university affiliation (if any), along with a 10-page slide deck business plan that includes financials and an executive summary.   Entries may be sent to: For detailed instructions visit:

    Business plans should be focused on one or more of the following areas:  biodesign, medical devices, geriatrics and gerontology or "aging in place" technology. First round entries will be judged on market opportunity, proposed product or services, competition, business model and management founders.  Grand prize finalists will present their boomer business ideas onstage at the Boomer Venture Summit. Each finalist will give a five-minute presentation with slides.

    Finalists will be announced June 5 and winners chosen on June 20 at the Summit.

    The annual Silicon Valley Boomer Venture Summit & Business Plan Competition event is a venue for entrepreneurs and venture capitalists to share information about serving or investing in companies catering to consumers age 50 and older.  Leading venture capitalists will discuss why they are investing heavily in this market, company executives will discuss their business plans and analysts will explain how they segment the market and evaluate business opportunities.

    “The future has never been as bright for entrepreneurs developing products, services, and solutions to satisfy the growing demand in the longevity marketplace,” said Mary Furlong, Ed.D., event producer and Dean's Executive Professor of Entrepreneurship at SCU. "This Summit has a proven track record of connecting business plan competitors with outstanding sources of capital, industry partners and world class service providers who can provide their fledgling teams with the elements required to launch a successful startup company.”

    Registration is now open.  More details about the Summit can be found at

    About Mary Furlong & Associates
    Mary Furlong & Associates is the nation’s foremost consultancy to organizations seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean's Executive Professor of Entrepreneurship at the Leavey School of Business.
    For more information, visit

    Media Contacts:
    Deborah Lohse | SCU Media Relations | | 408-554-5121

    Amanda Patanow |Common Language | | 727-641-3023

  •  Entrepreneur Program Deadline is June 1

    Monday, May. 21, 2012 10:41 AM

    Applications for SCU’s unique program for early-stage entrepreneurs are due June 1, and space is filling rapidly, according to Daniel Aguiar, executive director of the Center for Innovation and Entrepreneurship (CIE).

    Up to 36 California-based companies will be selected to participate in the California Program for Entrepreneurship (CAPE), a series of classes, workshops, mentorships, and networking led by Santa Clara University faculty and augmented by the school’s Silicon Valley connections, beginning in July. Launched in 2010, CAPE adds to the California economy by supporting individuals and teams in the start-up phase of their enterprises.

    The cost of the subsidized program is $5,000 per participant, with reduced fees for multiple applicants from the same venture. SCU alumni and current students are eligible for a $2,000 fellowship from the business school, bringing their cost to $3,000. More information and a link to the extensive online application is found at

    Selection will be based on the quality of the business concept, the opportunity for growth and scalability, and the potential to make an economic impact on the community. More than 40 entrepreneurs, most with ongoing ventures, participated in the first two CAPE programs.

    Those selected will complete virtual exercises, work with faculty coaches and mentors, and join colleagues in two weekend onsite sessions. In September, the cohort will come to the Santa Clara campus for an intensive, week-long workshop, after which they will prepare a business ‘pitch’ under the guidance of Silicon Valley executive mentors. Two post-workshop weekend sessions will prepare group members to compete in a $5,000 business plan contest in November for the final onsite session and certificate ceremony.

    “CAPE has proved to be a valuable training ground for businesses that need an extra edge for marketing, strategizing, focusing their business plan, or discovering finance options,” said Daniel Aguiar, executive director of the business school’s Center for Innovation and Entrepreneurship, and a former entrepreneur. “Our goal is to turn promising businesses into prosperous employers for communities around California.”

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