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  •  Author Gail Sheehy Addresses Boomer Summit June 15-16

    Wednesday, Jun. 9, 2010 11:07 AM

    Social commentator Gail Sheehy heads a distinguished speaker roster at the 7th Annual Silicon Valley Boomer Venture Summit at Santa Clara University on June 15 and 16, which also includes an entrepreneur’s boot camp and $10,000 business plan competition during the two-day event.

    The Summit, sponsored by the Leavey School of Business at SCU and produced by Mary Furlong & Associates, brings together industry analysts, the venture capital community, entrepreneurs, and business leaders in the field of aging to create a unique forum to explore trends, best practice information, and emerging products and services that will serve the baby boomer market in the coming years.

    In addition to writer Sheehy, author of the New York Times bestseller Passages and 14 other well received books, the Summit’s agenda includes:
    •    Women in Power: a discussion of the woman boomer consumer and her influence with Maddy Dychtwald, author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better
    •    How to Finance Your Start-up: led by Vijay Nadkarni, president and CEO of San Jose-based Wellcore and Andy Cohen, CEO of San Mateo-based Caring.com
    •    Linking In and Connecting Around the World: featuring James Datri, president and CEO of the American Advertising Foundation
    •    Vegetarian food movement leader Mollie Katzen, author of the best-selling Moosewood Cookbook and Enchanted Broccoli Forest, among others
    •    Overview of consumer trends and lifestyle developments in the midst of economic change

    The Summit culminates with a Boomer Business Plan Competition where finalists will present business ideas that tap the burgeoning boomer marketplace to a panel of leading VCs and experts in aging. The best plan will receive $10,000 while a group of brief proposals will receive a $1,000 prize for the “Best Elevator Pitch.”

    The Boomer marketplace is large and growing. More than 78 million “Baby Boomers” (those born between 1946 and 1964) possess 90 percent of the country’s net worth, and account for 78 percent of all financial assets in the U.S. By the year 2030, there will be 71.5 million Americans aged 65 or older, more than double the number currently in that demographic bracket.

    To register online, visit www.scuboomerventure.com/register. Costs to attend range from $120 to $250, with special rates for students and SCU alumni available.


    About the Leavey School of Business
    The Leavey School of Business at Santa Clara University began in 1923, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business, MBA and Executive MBA programs are consistently ranked among the top in the nation. The curriculum at all levels emphasizes the leadership role of business in creating an ethical society as well as business responsibilities for social justice and sustainability in the global marketplace. The School opened its new $49 million building for undergraduate, graduate, and professional business education in Fall 2008. For more information, see www.scu.edu/business/

    About Santa Clara University
    Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California's Silicon Valley, offers its more than 8,600 students rigorous undergraduate curricula in arts and sciences, business, theology, and engineering, plus master's and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master's universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see www.scu.edu.
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