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 Sanjiv Das : Examining the 'run-length effect'

Tuesday, Nov. 17, 2009

Sanjiv Das, professor and chair of the Finance Department, cautions against judging investment risk based on performance charts. In a recent interview with Canadian Business magazine, he cites his recent study in the Journal of Consumer Research finding that more people consider longer, steeper inclines and declines in a stock performance chart as an indicator of a riskier investment. When surveyed, typical subjects who compared those charts to charts that are statistically identical in risk but showed short up-and-down movement, they invariably chose the latter as the safest investment. Read the article in Canadian Business >>

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