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 Buford Barr : Toyota's PR Mess : SFGate

Wednesday, Feb. 10, 2010

Buford Barr, lecturer in Marketing at the Leavey School of Business, says Toyota has bungled the series of recalls on their Lexus, Prius, and Corolla models, violating "every rule of good crisis management that I have ever taught." He was interviewed for the February 10 edition of the SF Chronicle/SF Gate. Read the full article, "Toyota should have accelerated response," here >>

See Professor Barr's bio here >>

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