- SCU Business Home
- About LSB
- Exec Education
- News & Events
Business NewsmakersView all items «
Buford Barr : Tech Startups Brand with Odd Names : Mercury News
Saturday, Apr. 10, 2010
Oddly spelled names may catch the eye but still pose a major branding challenge for tech startups that choose them, SCU marketing faculty Buford Barr told the Mercury News. He was quoted in an article about the ways new startups attempt to stand out, including selecting names with few vowels.