Santa Clara University


 

Business Newsmakers

View all items «

 Buford Barr : Tech Startups Brand with Odd Names : Mercury News

Saturday, Apr. 10, 2010

Oddly spelled names may catch the eye but still pose a major branding challenge for tech startups that choose them, SCU marketing faculty Buford Barr told the Mercury News. He was quoted in an article about the ways new startups attempt to stand out, including selecting names with few vowels.

Read the article about tech startup names here >>

Learn more about Buford Barr here >>

Printer-friendly format