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 Dale Achabal : Comparing Apples to Kindles : New York Times

Wednesday, Jul. 28, 2010

Santa Clara University Professor Dale D. AchabalApple's iPad can command a higher price than other digital readers simply because it is an Apple product, said Dale Achabal, professor of marketing and executive director of the Retail Management Institute at SCU. As Amazon introduces a lower-priced Kindle, its digital reader, customers are weighing the differences between the iPad (at $499 and up) against the Kindle, which just introduced a low-price model at $139. "The price point Apple can go to is quite a bit higher than the price point other firms have to go to that don't have the same use of use, design and functionality," he told the New York Times in the July 28 issue.

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