- SCU Business Home
- About LSB
- Exec Education
- News & Events
Business NewsmakersView all items «
Kirthi Kalyanam : Smartphone Apps Speed Buying Decisions : KGO-7
Monday, Nov. 29, 2010
Marketing Professor Kirithi Kalyanam was interviewed by KGO-7 on "Black Friday," discussing how smartphones will change consumer behavior this holiday season.
In addition, with about 25% of shoppers equipped with a smartphone, consumers will no longer need to fully research prices before leaving for the mall, he said.
See the video at : http://abclocal.go.com/kgo/story?section=news/business&id=7811379