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Kirthi Kalyanam and Shop.org Think Tank Release First Blog Post
Friday, Jan. 28, 2011
Kirthi Kalyanam, J.C. Penny Research Professor and Director of Retail Management Institute, and a group of Internet retail industry leaders of which he is a charter member and Chairman have recently released their first blog post. In its blog post, the Shop.org Think Tank discussed what value Facebook truly has for retailers.
The group has experimented with Facebook for several years, and now they think it is time for the retail industry to examine the return on investment from their Facebook investments.