Santa Clara University


Business Newsmakers

Faculty, alumni, students, and friends of the Leavey School of Business in the news.

  •  Buford Barr : Google's Image and Advertising : San Jose Mercury News

    Sunday, Apr. 25, 2010
    Buford Barr, a faculty member in the Marketing and Communications departments at SCU, wonders why Google is making mass media purchases when the "level of brand awareness has got to be close to 99 percent."
  •  Kevin Walsh : Silicon Valley's Top 150 Had 2nd Most Profitable Year : San Jose Mercury News

    Friday, Apr. 23, 2010
    Silicon Valley's Top 150 companies became cash-positive in 2009 by focusing on the basics, Kevin Walsh told the Mercury News.
  •  Edward McQuarrie : Grotesque Fashion Ads Engage : Science Daily

    Tuesday, Apr. 20, 2010
    About 25% of high fashion advertisements contain bizarre or macabre imagery, said Edward McQuarrie, professor of marketing at SCU, and Barbara J. Phillips (University of Saskatchewan) in a recent study published in the Journal of Consumer Research.
  •  Fred Foldvary : Median Home Prices Up 29 Percent : Silicon

    Saturday, Apr. 17, 2010
    The slide in Silicon Valley home prices is bottoming out, said Fred Foldvary, SCU economics faculty member, told Silicon
  •  Buford Barr : Tech Startups Brand with Odd Names : Mercury News

    Saturday, Apr. 10, 2010
    Oddly spelled names may catch the eye but still pose a major branding challenge for tech startups that choose them, SCU marketing faculty Buford Barr told the Mercury News.
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