Santa Clara University


Business Newsmakers

Faculty, alumni, students, and friends of the Leavey School of Business in the news.

  •  Buford Barr : Maximize the Return on Your Collegiate Investment : BusinessWeek

    Tuesday, Aug. 31, 2010
    Marketing Lecturer Buford Barr tells incoming students five ways they can enhance the investment they (and their parents)are making in their education on BloombergBusinessWeek's "B-Schools" website.
  •  Kirthi Kalyanam : "Haul" Videos Reveal Consumer Trends : Mercury News

    Thursday, Aug. 19, 2010
    Kirthi Kalyanam was quoted on the Mercury News' front page on Thursday, August 19, about 'haul videos,' as consumer-generated videos are known.
  •  Kris Mitchener : How to Beat Deflation : Wall Street Journal

    Saturday, Aug. 7, 2010
    Debt in deflationary times becomes more problematical, said SCU Economics Professor Kris Mitchener in the Wall Street Journal over the weekend.
  •  Hersh Shefrin : BP's Leadership Problems Evident Early : SF Gate

    Wednesday, Aug. 4, 2010
    BP's corporate culture had weakness "baked into" it, writes Finance Professor Hersh Shefrin in the August 4, 2010 edition of SF Gate.
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