Give a brief summary of your responsibilities/tasks in the internship.
At Catering with a Cause, I was mainly responsible for creating advertisements, flyers, and other promotional materials. They were really looking to build a brand, so they needed someone to produce collateral that they felt represented them through and through. Additionally, I was also responsible for helping with food deliveries and event setups.
How/in what way do you think you made positive contributions to the department/organization?
The most significant contributions I made to Catering with a Cause manifested themselves in two ways. The first, I think, is that I provided them with a branding template. The layouts I created for flyers, ads, e-mails, and otherwise can be reused with different information. In that sense, I saved them time, effort, and capital. The second way I felt I made a significant contribution was in freeing up my manager’s time. By taking care of the branding and marketing collateral, he had much more time to deal with clients and to do more direct marketing.
How/in what ways did this experience enhance or connect to what you are learning in your LSB courses?
This experience enhanced what I have been learning in my Leavey School of Business courses by providing real world context and, well, experience. I learned a lot about what works and what does not work in marketing for organizations; it helped me differentiate between theory and practice.
What was the most beneficial aspect of this experience for you?
Definitely working with the people at the Center for Employment Training (CET). Everyone there seems to love what they do, and they were nothing but appreciative of my help. It also provided some very thought-provoking insights. I worked for what was essentially a for-profit business within a non-profit (Catering with a Cause solely supports the CET). I would highly recommend this internship, it meant a lot to me, and I can honestly say that what I learned exceeded well beyond my expectations.