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 Buford Barr : Data Breach Communication Issues : Bloomberg Tech Blog

Wednesday, Feb. 8, 2012

Marketing and Communications Lecturer Buford Barr was quoted in a Bloomberg Tech Blog article about the recent disclosure by Symantec, a computer security company, of a partial leak of its source code by hackers claiming to be a part of the group, Anonymous. Barr pointed out that in crisis communications, companies should react quickly and with as much information as they have about the situation. Even though it would be understandable that a company would want to limit public information about its investigation into the leak, he acknowledged, “this is a time to be totally, 100 percent honest.”


Read the Tech Blog article here
 

 
 
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