Santa Clara University

Reuters columnist John Wasik described a mental accounting model based on the behavioral portfolio theory developed by SCU’s Meir Statman and Hersh Shefrin as an ‘investing bucket list,’ and urges investors to develop mental ‘buckets’ by which they can adjust their risk. The mental accounting model arose from research by Statman, finance professor Sanjiv Das, Nobel laureate Harry Markowitz,  and Jonathan Scheid.

Read the Reuters article, "What's on your investing bucket list?" here >>

Visit Meir Statman's faculty profile here >>

View Hersh Shefrin's faculty profile here >>

Read Sanjiv Das' bio here >>