Santa Clara University

Dale Achabal, Ph.D. - Executive Director

Retail Management Institute

Dale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute at Santa Clara University. He also founded the Retail Workbench Research and Education Center, sponsored by a consortium of leading retailers from around the world. Professor Achabal is active in research focusing on the development of decision support and knowledge systems, multi-channel retailing strategies and retail patronage. He is a regular consultant and executive coach t a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics. Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin