Santa Clara University

rmi_banner-may-2010

Internet Marketing & eBusiness

Dates TBD

The program is specifically designed for experienced marketing and sales professionals. Participants will gain more insight into the strategic opportunities, best practices and emerging trends in internet marketing & eBusiness.

This engaging 4 day seminar will provide participants with cutting-edge concepts and know-how on internet marketing strategy, eBusiness, innovation, search marketing and social media. Get to know and understand emerging trends and the way they impact your business. Individual sessions will be lead by a combination of university faculty, industry consultants and eCommerce executives.

The seminar is designed to provide world-class educational experiences for marketing/business strategists, marketing managers, brand and product managers, commercial managers and internet marketeers who operate on a strategic level. This program is practical and relevant for professionals working both the B2B and the B2C sector.

Registration Fees: Cost includes Welcome Reception, seminar materials, breakfasts, lunches & celebration dinner. Early registration is recommended as space is limited. Reduced fees for multiple registrants from the same company. Dates and times to be determined.

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Sessions focus on:

Day 1

  • Internet Marketing & eCommerce Foundations
Day 2
  • eCommerce & Multi Channel Models
Day 3
  • Driving Traffic with Internet Advertising
Day 4
  • Social Media
Day 5
  • Company visits & best practices

Past Participants told us:

"A lot of excellent information that can be used for day to day decisions in our company"

"This program really changed the way I look at my business!"

"The speakers were absolutely fantastic!"

"Excellent content - High quality presentations"


 
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