Santa Clara University

"Transforming Leadership with Social Technology"

“Be Open, Be Transparent, Be Authentic” are the current leadership and management mantras – but there is often push back. Traditionally business is premised on the concept of control and yet the new world order demands openness.

In this program, Charlene Li (author of Open Leadership and co-author of the blockbusting bestseller Groundswell) shows you how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.

She explains how Facebook, Twitter, YouTube, Yammer, Jive and other popular social media sites can improve efficiency, communication, and decision-making for leaders, managers, and their organizations.