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 NY visit to Calvin Klein

Thursday, Jan. 20, 2011

On Tuesday, January 11, 2011, we had the pleasure of visiting Calvin Klein’s men’s sportswear showroom and CRK, which is Calvin Klein’s internal advertising agency that manages all of the brand’s advertising and marketing endeavors. We were able to catch up with Ken Duane, the Vice Chairman of Phillips-Van Heusen, Calvin Klein’s parent company, and member of the Retail Management Institute’s Advisory Board. In addition, we met with Molly Yearick, the President of Calvin Klein sportswear. After hearing about Calvin Klein’s wholesale business and how Molly ended up in the industry, we walked down the block to CRK to visit with Michael DeLellis, the Senior Vice President of Corporate Advertising. Michael and his team showed us a video about the history of Calvin Klein’s advertisements and walked us through their new media endeavors, including their recent QR Code billboard where people could take a picture of the billboard with their smart phone and then automatically see the new Calvin Klein video on their phone. The entire experience was beyond exciting, helped us gain a better experience of the Calvin Klein brand, and exposed us to what the company has done to remain one of the most respected and relevant brands in the world for more than forty years.

 

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NY visit to Calvin Klein

Thursday, Jan. 20, 2011

On Tuesday, January 11, 2011, we had the pleasure of visiting Calvin Klein’s men’s sportswear showroom and CRK, which is Calvin Klein’s internal advertising agency that manages all of the brand’s advertising and marketing endeavors. We were able to catch up with Ken Duane, the Vice Chairman of Phillips-Van Heusen, Calvin Klein’s parent company, and member of the Retail Management Institute’s Advisory Board. In addition, we met with Molly Yearick, the President of Calvin Klein sportswear. After hearing about Calvin Klein’s wholesale business and how Molly ended up in the industry, we walked down the block to CRK to visit with Michael DeLellis, the Senior Vice President of Corporate Advertising. Michael and his team showed us a video about the history of Calvin Klein’s advertisements and walked us through their new media endeavors, including their recent QR Code billboard where people could take a picture of the billboard with their smart phone and then automatically see the new Calvin Klein video on their phone. The entire experience was beyond exciting, helped us gain a better experience of the Calvin Klein brand, and exposed us to what the company has done to remain one of the most respected and relevant brands in the world for more than forty years.

 
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