News and Events
News and announcements from the Retail Management Institute.
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Monday, Dec. 5, 2011
Kirthi Kalyanam (RMI director), of Santa Clara University, discusses the importance of an interconnected online and offline marketing experience for brands today.
Friday, Oct. 7, 2011
The Retail Management Institute at Santa Clara University joins newly launched National Retail Federation Student Association (NRFSA).
“NRF’s Student Association will connect young adults with top retailers seeking talent to fuel their companies’ success,” said NRF President and CEO and NRF Foundation President Matthew Shay. “This group offers students a competitive advantage over their peers through access to networking events with retail hiring managers, opportunities to take part in research opportunities, industry competitions and leadership programs, helping students to build their resume and prepare them for rewarding retail careers.”
Wednesday, Sep. 28, 2011
Don't forget to join us on our Facebook Page. Just search for "Retail Management Institute/RSSA!
We are also on Twitter, so come on over and follow us for up to date information on the program!
Friday, Jan. 21, 2011
Our very last stop was to see another Santa Clara alum, Chantel Waterbury, who graduated in ’97. Ever since, she has accomplished amazing things. Gail Kirby and Cynthia Gamage had told us about her before our meeting, but hearing her story from her own lips was truly inspiring.
When she graduated from Santa Clara, she went to work for Mervyns, starting at the lowest level and worked her way up to Buyer in about 2 years, setting the record for the quickest ascent in the company. She then went to Macy’s and worked as a Buyer for several years. She then went on to become the Director of Accessories at Old Navy at GAP Inc. After being at Old Navy for a short while, Chantel became Merchandise Manager of Luxury Jewelry for DFS Inc where she had access to many prestigious brands like Cartier and was able to work with beautiful jewelry. With this job she spent a lot of time in Asia studying the different buying trends of the different sectors of the countries. She then went on to become the Vice President of Kenneth Cole Jewelry at Haskell Jewels where she was able to completely create a jewelry line to match Kenneth Cole’s new clothing line.
When she got pregnant, Chantel needed to leave her job at Kenneth Cole while on maternity leave. During this time she told us that she got bored and decided to write a business plan as it had always been her dream to start her own business. Due to Chantel’s incredible history and her perseverant attitude, I have no doubt that her new jewelry line, Chloe and Isabel, will be a great success. She told us that her movement to the many different companies really helped her to grow and develop, not only in her business, but as a person.
At each new company she learned a new aspect of the jewelry business which only fueled her passion for her work. Chantel gave us some great advice as soon to be college graduates. She told us to always believe in ourselves and to always make sure we are growing in the company we are at. If we feel we are not growing, it’s time for a change, no matter how difficult the transfer may be, as this way, we will always be growing.
Wednesday, Jan. 12, 2011
One of the main topics at the NRF 100th Annual Convention (Retail's Big Show) in New York this past week, was m-commerce. By 2012 more than 50% of all sales will be mobile-enabled in some way. The challenge that retailers have to overcome is how to integrate this new channel successfully.
In the seminar “Using Mobile Payments to Increase the Base of Contactable Customers” by Richard Crone, CEO& Founder of Crone Consulting argued that the use of mobile payment is the key to connecting to more customers. The rule is- The One Who Enrolls, Is the One Who Controls. The main goal of retailer is to move a customer from anonymous to contactable, to hopefully make them a loyal customer. If you can get customers to integrate your App through their whole shopping experience, they will be contactable for the retailer.
Customer usually use mobile to locate stores, research prices, or to find coupons and reviews. Mobile is an enabler channel- it is included in almost every other channel. Consumers use it increasingly in their in-store shopping experience. For example, when shopping in a mall the customer can use his smart phone to locate the store, to compare prices or to read product reviews. Barcode scanning has increased 700% last year. However, once the customer is in a store, Crone argues, that the cross- channel self-service has to be optimized. This is achieved by motivating the customer to pay through their mobile. As the rule is, The One Who Enrolls, Is the One Who Controls, mobile payment increases mobile engagement with that retailer.
M-Commerce has to be a customer driven model, and redefines the 4 P’s.
Place- Locator app, In-store locate products
Promotion- customized to area, demographic
Preference- customization of recommendations, coupons
Payment- easy mobile payment!
The integration of mobile allows the retailer to customize the customer’s shopping process through their whole purchasing journey. They key is to get customers enrolled…which is achieved through mobile payments!
Tuesday, Dec. 7, 2010
Cynthia Gamage, RMI associate director, and Danielle Gustafson, office coordinator, were recently awarded the 2010 Leavey School of Business Extraordinary Team Award. RMI’s Executive Director Dale D. Achabal said, “They are the ‘heart’of the Retail Management Institute and work together very closely. Cynthia and Danielle are outstanding in their ability to work with students, faculty, on-campus speakers, the RMI Advisory Board, and visiting global executives. With a strong commitment to customer service, they are excellent mentors to over 80 students in the Retail Studies minor, setting high standards and at the same time remaining compassionate in working with students to develop their professional leadership skills.”
Given every year, this award recognizes the recipients among their colleagues at a special lunch and ceremony and is hosted by Drew Starbird, dean of SCU’s Leavey School of Business.