Santa Clara University

 

Hanoi skyline

Doing Business in an Emerging Market — Vietnam
June 16 - June 28, 2014

Designed to give you a comprehensive exposure to Vietnam's business environment as it positions itself globally as an emerging market. During the course you will:

  • experience the business environment of Vietnam, one of the emerging markets of the world
  • identify important differences between Vietnam and American consumers and how those differences might affect marketing decisions
  • understand significant differences between Vietnamese business practices and those in the U.S. through course readings and discussion, as well as direct interaction with managers, employees, and other professionals in Hanoi and Ho Chi Minh City (Saigon)
  • explore differences that government institutions play in the political economy of Vietnam compared with the political economy of the U.S.
  • learn how such key differences might impact foreign investment in Vietnam
WHEN

Coursework  Spring Quarter 2014
Travel  June 16 - 28, 2014

WHERE

Ho Chi Minh City and Hanoi
Vietnam

WHAT
  • 2-unit Spring Quarter course (5 sessions)  Course # tba
  • Business-focused lectures for substantive understanding of issues
  • In-country visits to businesses including international firms and local entities
  • Visits to cultural sites for deeper appreciation of Vietnam's society
COST
Estimated Course Fee  $2,750 (does not include international airfare, incidental in-country expenses)

AGENDA
(subject to change)

Monday, June 16  Ho Chi Minh City
Arrive in Vietnam
Dinner with faculty director

Tuesday, June 17  Ho Chi Minh City
Orientation
Business visit #1
Business visit #2
Group welcome dinner

Wednesday, June 18  Ho Chi Minh City
Business visit #3
Business visit #4 / Lecture
Dinner on your own or with faculty director

Thursday, June 19  Ho Chi Minh City
Business visit #5
Explore city on your own
Dinner on your own or with faculty director

Friday, June 20  Ho Chi Minh City
Consumer Field Study
Dinner on your own or with faculty director

Saturday, June 21  Ho Chi Minh City
Guided tour of city
Dinner on your own or with faculty director

Sunday, June 22  Ho Chi Minh City
Travel to Hanoi (2-hour flight)
Walking tour of Hanoi
Dinner on your own or with faculty director

Monday, June 23  Hanoi
Business visit #7
Business visit #8 / Lecture
Dinner on your own or with faculty director

Tuesday, June 24  Hanoi to Halong Bay
Travel to Halong Bay (4-hour bus trip)
Board Bai Tho Junk Boat for dinner and overnight stay

Wednesday, June 25  Halong Bay to Hanoi
Breakfast and lunch aboard Bai Tho Junk
Business visit #9
Dinner on your own or with faculty director

Thursday, June 26  Hanoi
Business visit #10
Business visit #11 / Lecture
Dinner on your own

Friday, June 27  Hanoi
Business visit #12
Free afternoon to explore
Group farewell dinner

Saturday, June 28
Hotel check out / Travel



 

 

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