Santa Clara University

 

 

Entrepreneurship Certificate

A career in entrepreneurship has never held greater promise.  Technology is driving globalization at an unprecedented rate and the pace of innovation is accelerating.  Advancements in IT, biotech, cleantech and other sectors are creating opportunities for visionary entrepreneurs to solve problems on a global scale.  Today more than ever, entrepreneurs enabled by technology hold the potential of changing the world for the benefit of humanity.

Why not hone your entrepreneurial skills during your undergraduate career at Santa Clara? The Leavey School of Business offers a chance to earn a Certificate in Entrepreneurship here in Silicon Valley, the global nexus of high-technology industry, venture capital and entrepreneurial talent.  As a Jesuit University, Santa Clara educates leaders of competence, conscience and compassion who help fashion a more just, humane and sustainable world.  For prospective students seeking to change the world, there is no better place to prepare for a career in entrepreneurship than at "the Jesuit University in Silicon Valley."

You will:

• discover the challenges you face when launching a new business
• acquire tools and learn skills to help navigate these challenges
• learn how to assess market opportunities and to create a business around a large and growing market (ie - health care, online learning and gaming)
• find out where and how to locate your business and recruit a team
• learn how to build a brand and develop a marketing strategy and campaign
• practice the "art of the pitch" and the "art of the sale"
• learn how to work on a team and develop a business plan study business development and strategic partnering
• learn about the financing options for a new business
• discover how venture capital works build your rolodex as you network with Silicon Valley Business leaders, entrepreneurs and venture capitalists

This four-course certificate program is open to all undergraduate students, regardless of major.  Courses include:

Required:

 

BUSN 145 Entrepreneurship Practicum
An opportunity for select students to apply their entrepreneurial skills through a structured placement as an intern in a Silicon Valley emerging company.

Choice of either
BUSN 144 Bringing New Ideas to Market
The practice of business innovation and entrepreneurship with an emphasis on how entrepreneurs communicate ideas, develop products, build organizations, and
create lasting businesses.
or
MGMT 164 Entrepreneurship Management for Technology Ventures
This course is a systematic and practical study of new venture management using case analysis as the primary vehicle of learning and discussion. We will focus on entrepreneurial rather than lifestyle and salary-substitute firms. Entrepreneurial firms are those that bring new products and services to market by creating and seizing opportunities regardless of the resources they currently control. In financial terms, these firms are developed to create wealth and prosperity for all stakeholders. Prerequisite: Upper division status.  Econ 1, 2, 3; Acct., 11 & 12, OMIS 41 and MGMT 160 or MGMT 160S.

Plus the completion of two approved upper-division elective courses:
MGMT 170 International Management
The international framework for trade and international investment, a critical discussion of the idea of globalization, the design and staffing of multinational organizational structures and multinational strategies. Fulfills the advanced ("Group II") business course requirement of the International Business Minor.  Prerequisite: MGMT 80 (MGMT 160 or 160S recommended).

MGMT 175 Managing a Family Business
Issues covered managerial and ownership succession, conflicts between family and non-family members, and conflicts between family and business cultures. Students will apply organizational behavior concepts to family business issues and develop a useful framework for analyzing and anticipating those issues.  Class design incorporates cases, videos, and guest speakers. Prerequisite:  MGMT 160 or 160S.

FNCE 141 New Venture Finance
This class describes the financing environment for young companies and how the private equities market functions. Students will learn how investment funds are structured, investment contracts are written, and the economics of different private equity models work. Prerequisites: FNCE 121 or 121S, and 124. (5 units)

FNCE 170 Business Valuation
This course is intended to provide practical valuation tools for valuing a company and its securities. Valuation techniques covered include discounted cash-flow analysis, estimated cost of capital (cost of equity, cost of debt, and weighted average cost of capital), market multiples, free-cash flow, and pro-forma models.

MKTG 165 Retail Channel Management
The design and management of store, catalog, and internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, target marketing decisions, category management, how retail price promotions work, managing customer service, and the execution of retail marketing decisions. Mini cases, video cases, an applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion. Prerequisite: MKTG 181 or 181S.

MKTG 175 Internet Marketing
What is the role of e-Commerce in today's marketing environment?  How are marketers integrating e-Commerce into their marketing activities?  What are some of the major problems and opportunities that e-Commerce activities pose for the marketing manager?  Project required. This course is limited to marketing majors only.  Pre-requisite: MKTG 181 or 181S.

MKTG 182 Market Analysis
Study of the application of marketing research methodology to the solution of business problems. Role of marketing research: its design, execution, analysis, and presentation. Projects and use of computers to analyze data.  Prerequi¬sites:  OMIS 41 and MKTG 181 or 181S.

MKTG 185 Sales Management
This course puts the student in the role of being a prospective Sales or Marketing Manager. The objective is to provide the student with user-level knowledge of sales concepts and management methodologies necessary to effectively perform and manage the sales function. The format of the course enables the student to apply the use of these concepts in both selling consumer products and to high-tech, industrial direct selling. Project required.  Prerequisite: MKTG 181 or 181S.

MKTG 187 Strategic Product Marketing    
Emphasis on the process of branding, the role of the product/brand manager in a company, along with the experience of executing marketing strategy. Dynamic decision making using a marketing-oriented business simulation. Brand teams make inferences about the business environment, decide on what products to offer, what price to charge, how many salespeople to employ, and how much to budget for advertising, in addition to making production and marketing research decisions. Prerequisite: MKTG 181 or 181S.

ECON 172 Game Theory
Study of multi-person decision problems. Topics include solution concepts for games, strategic behavior, commitment, cooperation, and incentives. Games of complete and incomplete information. Emphasis on applications to real-world economic behavior. Additional prerequisites: ECON 113 or ECON 114, and MATH 12 or 31. (5 units)

BIOE10 Intro to Bioengineering (must be taken in conjunction with ENGR 90)
An introduction to the central topics of bioengineering, including the application of engineering methods and science to problems in biology and medicine, and the integration of engineering and biology. Current issues and opportunities in the field will be discussed. Course may include lectures, class discussions, guest lectures, field trips, short lab exercises, and team projects. Open to all engineering and science majors.

BIOE 154 Intro to Biomechanics (must be taken in conjunction with ENGR 90)
Overview of basic human anatomy, physiology, and anthropometry. Applications of mechanical engineering to the analysis of human motion, function, and injury. Review of issues related to designing devices for use in, or around, the human body including safety, biocompatibility, ethics, and FDA regulations. Offered every other year. (Also listed as MECH 254.).

CENG/COEN/ELEN/MECH 196 Senior Design Project-this requires the approval from the CIE Director

 

Consult the Undergraduate Course Catalog for course offerings, course descriptions subject to change.

 

For additional information, questions, a meeting with the CIE Director or information on enrollment into the certificate program, please contact Linda Bookin, lbookin@scu.edu.