Santa Clara University

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NEW COURSE FOR SPRING 2015

EMGT 378 NEW PRODUCT PLANNING AND DEVELOPMENT

This course blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, students are provided with an appreciation for the realities of industrial practice and for the complex and essential roles played by the members of the product development teams. For industrial practitioners, in particular, the product development methods described can be put into immediate practice on development projects.